Did you know that 74% of people who search for information online never click past the first results page? This astonishing statistic highlights how important it is for modern companies to focus on improving their SEO advertising techniques. 

But how can you select the best SEO companies for small businesses? When investing in this online marketing method, it's vital to choose a firm that can deliver a handsome return on your investment. 

Fortunately, you can look for several crucial qualities that set top-class SEO businesses apart from their rivals.

Read on to learn more.

Look at How They Advertise Their Own Business

One of the best SEO tips when choosing a company is to consider how the firm markets its own services. For example, did you find them in the organic search engine results, or does the company only use paid ads? If it is the latter, this could be a warning sign that their SEO methods are ineffective. 

Look for a business that gets strong SEO results to give you the reassurance that they can achieve the same standards for your business.

Ask For Client Testimonials 

A high-performing SEO agency will be able to provide a list of client testimonials. These should confirm the company is easy to work with, communicates well, and increases SEO conversion rates for their clients. 

You can also look on online review sites if you would like to carry out extra research, but remember to be wary of believing unverified comments. 

Areas of Expertise

You might prefer to work with an SEO firm that has expertise in specific areas. For example, not all companies may be able to provide crucial advice on the most effective Shopify SEO tools, and this could be key if you sell on that platform.

It can also be useful to inquire if an agency can provide you with an SEO guide for improving your blog posts or creating better web copy. If there are gaps in an SEO company's knowledge, you'll need to decide if they have enough expertise to fulfill your requirements. 

Best SEO Companies for Small Businesses Pricing

While you will expect to pay a reasonable fee for an SEO firm's services, you won't want their prices to eat away all of your profits. Make sure your preferred SEO company charges rates that make sense when you take into account the amount of business they can bring into your firm. 

If you are willing to work with an agency over the long term, you may also be able to negotiate a discount to lower your bill.

Find Your Ideal SEO Marketing Partner

Choosing the best SEO companies for small businesses can be simple when you know which qualities to look for. It can be helpful to review how an SEO firm advertises its services and to ensure they have plenty of satisfied clients. You should also check what kind of expertise an SEO agency has, and confirm they have a fair pricing structure. 

This can give you confidence that you'll be working with the best SEO company for your needs. 

If you've found this article informative, check out more of our blog posts before you go.